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Handwritten Valentine more romantic than a text

By Handwritten Letters, Feb 5 2016 12:49PM

An article by Huon Mallallieu in The Times discusses the enduring tradition of the Valentine card. According to Mallallieu, printed Valentine cards were first produced in England during the late-18th century, with the French following suit shortly after and the Americans printing their first ones in the 1840s.

The feast day of St Valentine of Terni was written about by Chaucer and friends, as well as by Shakespeare, Donne and Spenser.

Handwritten Valentine cards have always been popular, according to the article, and the craze spread around the world, developing into printed, lace, lithographic and scented variants. In the 1860s Rimmel was the leading producer of perfumed Valentine sachets which featured messages hidden inside.

In 2015 Americans sent around 145 million Valentines. In the UK Valentine’s Day is the second most popular holiday for sending cards and we spent around £57m on them in 2015.

Interestingly, despite the increasing digitalisation of our communication methods, according to research, 83% of women would still prefer a handwritten letter or card rather than a text or email, with a handwritten letter being regarded as the most romantic. A sentiment we can wholeheartedly agree with!

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